First, you need to decide what kind of cleaner you’re going to be, and what market you’re going to serve. There are three main cleaning markets: domestic, commercial, and specialist. Your choice of market will likely depend on your existing experience and expertise, but you should also make sure that you do some research – especially, what are the relative sizes of those markets in your local area?
Domestic cleaners don’t generally require any qualifications. However, you might well need one for commercial or specialist cleaning jobs. For more information on cleaning qualifications, contact the British Institute of Cleaning Science.
Before you go any further, you should seriously consider writing a business plan. This document helps you to build a sound foundation for your venture as you start and grow it. Within your plan you’ll conduct market research, build financial plans, and work out your marketing channels. You can read a comprehensive guide to this step in our step-by-step guide to writing a business plan.
Now it’s time to pitch! The ways in which you’ll attract clients, also known as your marketing channels, will depend on the market you’ve chosen. For example, if you’re a domestic cleaner, it might be as simple as knocking on doors. However, you might also consider more advanced marketing techniques such as online marketing with Google My Business, or submitting your details to local business directories.
It might be that you want to stay small, particularly if you’re a one-man-band domestic cleaner. However, cleaning ventures have the potential to grow from single-person operations into small companies employing several people. As your business grows, you might look to take on additional cleaning staff to help you spread the workload. If you do this, it’s vital that you are aware of National Minimum Wage legislation, and your obligation to take out employers’ liability insurance, which we cover below.