How to start your own business

Once you’ve been generating enough money and getting experience, you can start to transition your side hustle into your full-time gig. If and when that happens, be sure to check out our sister site GrowthLab. It’s our website dedicated to entrepreneurship and actionable systems for building your online business.

Learning how to start your business on the side is the first step to that though. The nice thing is this process is easily scalable. This means that you can generate as much money as you want — as long as you devote the time to it.

This is probably the most daunting area for people. In fact, the most common reason why people haven’t started a business on the side is because they “just don’t have a good business idea.”

What do you do on a Saturday morning before everyone else is awake? This can be incredibly revealing to what you’re passionate about and what you like to spend your time on.

I have a friend who LOVES clothes. Her Saturday mornings consist of reading fashion blogs and maintaining a Pinterest account overflowing with outfit and design ideas.

Here’s what I find interesting: She never thought about turning this into a business! It’s just something she likes to do BUT I guarantee you that there are a lot of people who’d pay $500 for a style consultation over Skype that she could do from the comfort of her own home. Some people might even pay her thousands to be their personal shopper.

Finding clients doesn’t have to be a nightmare of cold calling/emailing. You just have to remember that the vast majority of your competition is downright terrible.

They’re so terrible that if you just put in a little bit of effort into your initial reach out, you’ll immediately separate yourself from 99.999% of others. This is especially true on job boards like Craigslist.

Yes, that Craigslist. In fact, it’s one of the best places to generate leads as a freelancer.

That’s because potential customers and clients who turn to the sites looking for freelancers aren’t getting the best applicants. Instead, they’re getting people who shoot off boilerplate emails (if that) en masse hoping to nail a gig.

You’re not going to do that though. Instead, you’re going to take some time crafting a perfect pitch for your services to them using the email in step three.

This doesn’t apply to just Craigslist either — you can use this with any job site. The key is to just be slightly better than average and willing to test a few different emails.

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